Sequence Over Strategy
Reframing Value Exchange
Jul 18, 2024
Michelle Warner, an expert in relationship marketing, challenges the misconception that audience size determines fair exchange in borrowing audiences. She emphasizes providing value to help others achieve better results, focusing on relationship marketing and mutual benefits. Reframing value exchange is discussed as a way to make others look good in front of their audience and enhance relationships.
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Quick takeaways
- Value exchange in relationship marketing is about enhancing others' audience experience, not just trading audiences.
- Emphasizing unique value and expertise to help hosts look good can lead to mutually beneficial collaborations.
Deep dives
Value Exchange in Borrowing Audiences
When new business owners feel stuck in asking to be podcast guests or guest experts due to lacking their own audience, there is a common misconception about fair exchange. The belief that an audience swap is the only form of exchange can limit opportunities. Reframing the value exchange to focus on enhancing the audience's experience rather than trading audiences allows for more meaningful collaborations. Providing unique value to the audience and making the host look good by sharing specialized knowledge can lead to mutually beneficial outcomes.
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