Value Exchange in Borrowing Audiences

When new business owners feel stuck in asking to be podcast guests or guest experts due to lacking their own audience, there is a common misconception about fair exchange. The belief that an audience swap is the only form of exchange can limit opportunities. Reframing the value exchange to focus on enhancing the audience's experience rather than trading audiences allows for more meaningful collaborations. Providing unique value to the audience and making the host look good by sharing specialized knowledge can lead to mutually beneficial outcomes.