Episode 70: Kym Insana built an agency entirely with remote WFH moms
May 3, 2024
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Kym Insana, founder of an agency built with remote WFH moms, discusses her journey from radio to digital ad tech. The podcast also covers Google Network issues, Trade Desk - Roku partnership, FCC's fine for telecoms sharing location data, and data privacy concerns in digital advertising.
Building remote agencies with WFH moms is possible and successful in today's business landscape.
Partnerships like Trade Desk-Roku for streaming ad buys emphasize industry collaboration for enhanced marketing capabilities.
Deep dives
FCC Fines Telecoms for Illegal Location Data Sharing
The FCC imposes a nearly $200 million fine on leading telecom companies such as AT&T, Sprint, T-Mobile, and Verizon for allegedly sharing customers' location data with other companies without consent.
Google's Pair Tool for Identity Reconciliation
Google introduces Pair, a publisher-advertiser identity reconciliation tool, in partnership with the IB, allowing sharing of identity data like hash emails between specific publishers and advertisers, differing from UID2 as it's exclusive to one pairing only.
Roku and Trade Desk Data Collaboration
Roku teams up with the Trade Desk to integrate ACR and audience data into the platform for better streaming ad buys, signaling a fresh strategy shift for Roku and fortifying the Trade Desk's capabilities in the streaming space.
AT&T, Sprint, T-Mobile, and Verizon's Privacy Violations
Major telecoms such as AT&T, Sprint, T-Mobile, and Verizon face hefty fines from the FCC for allegedly sharing customer location data with other entities without proper consent, highlighting concerns around data privacy and unauthorized data brokerage.
Plus Google Network woes, and the Trade Desk - Roku partnership.
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