3min chapter

Marketecture: Get Smart. Fast. cover image

Episode 70: Kym Insana built an agency entirely with remote WFH moms

Marketecture: Get Smart. Fast.

CHAPTER

Exploring Data Privacy and 'Pair' Identity Reconciliation in Digital Advertising

Exploring the misuse of first-party data by companies like Uber, the risks of data breaches, and the implications of allowing access to third parties. The discussion also covers the 'pair' concept as a tool for identity reconciliation in advertising and its potential influence on the digital advertising sector.

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