How I Built This with Guy Raz How I Built Resilience: Alex Lieberman and Austin Rief of Morning Brew
6 snips
Mar 4, 2021 
Join Alex Lieberman, co-founder of Morning Brew, and his partner Austin Rief, as they recount their journey from writing a business newsletter in their college dorm to building a media powerhouse with over 2.5 million subscribers. They discuss the clever unpaid marketing strategies that fueled their growth and share insights on the future of news consumption. With a major company acquisition under their belt, Lieberman and Rief explore how the media landscape is evolving, emphasizing the shift towards niche content and multi-platform engagement.
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Morning Brew's Origin
- Alex Lieberman, wanting to stay sharp for his finance job, noticed students struggled with traditional business news.
- He created 'Market Corner', a daily business newsletter, initially a PDF, which caught Austin Rief's attention.
Organic Growth Strategies
- Grow organically by leveraging existing networks, like professors or club leaders, to reach target audiences.
- Implement a referral program that incentivizes current users to bring in new subscribers.
Scaling Content Creation
- Initially, Alex wrote everything, then Austin joined.
- They quickly realized the need for consistent tone and hired talented writers, including their first writer who is now the managing editor.