Episode 19: Data Analytics and Retargeting for Marketing Success
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Feb 6, 2025
Dive into the world of data analytics and retargeting as key players in land investing marketing. Discover the importance of understanding your data for informed decision-making. Learn effective retargeting strategies based on past campaigns to boost outreach. Hear personal experiences that offer actionable insights and the necessity of proactive follow-up to enhance conversion rates. Explore the significance of creating a data-driven culture within your team to foster continuous improvement in marketing efforts.
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volunteer_activism ADVICE
Professionalization in Land Investing
The land investing business requires increasing professionalization in all aspects.
Adapt to market changes to avoid being left behind, as markets become more efficient.
insights INSIGHT
Data Analysis in Land Investing
In land investing, data analysis is done on the backend to inform retargeting and marketing strategies.
Unlike house flipping, land investing requires backend data analysis to identify distress and inform marketing decisions.
volunteer_activism ADVICE
Turning Past Marketing into Opportunities
Analyze past marketing efforts to identify new opportunities and improve return on ad spend.
Focus on the key features of leads and contracts that have higher conversion rates.
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Episode 19: Data Analytics and Retargeting for Marketing Success
In this episode, hosts Justin Piche and Clay Hepler dive deep into the critical role of data analytics and retargeting in land investing marketing campaigns. They share their insights and strategies to help you harness the power of data to optimize your outreach and improve your return on investment.
Key Highlights:
The Importance of Data Analytics: Discover why understanding your data is essential for making informed decisions and how it can transform your marketing efforts.
Retargeting Strategies: Learn effective techniques for retargeting leads based on past marketing campaigns, ensuring you maximize your outreach potential.
Analyzing Past Campaigns: Understand how to evaluate the success of previous marketing efforts to identify trends and opportunities for improvement.
Proactive Follow-Up: Clay emphasizes the necessity of consistent follow-up and how it can significantly impact your conversion rates in the land investing space.
Real-World Applications: Justin and Clay share personal experiences and lessons learned from their own businesses, providing actionable insights that you can implement immediately.
Building a Data-Driven Culture: The hosts discuss the importance of creating a culture within your team that values data analysis and continuous improvement.
This episode is packed with valuable discussions, practical advice, and real-world examples that can help you master the art of data analytics and retargeting in your land investing business. Whether you're an experienced investor or just starting out, this conversation is essential for anyone looking to enhance their marketing strategies and drive success!
Hosts:
Clay Hepler: A seasoned real estate entrepreneur focused on building an eight-figure land flipping and development business. Justin Piche: A former US Navy submarine officer turned real estate entrepreneur, dedicated to helping others succeed in land investing.
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