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Episode 19: Data Analytics and Retargeting for Marketing Success

The Ground Game Podcast

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Personalization and Data-Driven Marketing

This chapter delves into the power of personalization in marketing, showcasing how small, thoughtful gestures can enhance client relationships. The speakers also emphasize the importance of systematically collecting and analyzing data to improve targeting efforts in future campaigns. Furthermore, they address the challenges of selling in illiquid markets and the need for tailored strategies to navigate these unique situations.

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