How to Build a Sustainable Music Career and Collect All Revenue Streams

S4.8/E66: Your Live Strategy & Efficient Touring w/ Christine Osazuwa

May 27, 2024

Featuring Christine Osazuwa, this podcast delves into live strategy for musicians, efficient touring, and career insights. Topics include acquiring fan data, negotiation tips, diversity in the music industry, data analytics, and navigating rejection.

01:24:27

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Episode guests

Christine Osazuwa

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Episode notes

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Quick takeaways

Effective live shows enhance local draw, enabling leverage for support slots and metrics-based touring.

Utilizing Set.Live simplifies fan data collection during tours and bolsters fan engagement.

Key Change programs aim to support women and gender minorities in the music industry through workshops and empowerment initiatives.

Deep dives

Gaining Key Fan Info with Set .Live Tech Solution

Artists and their teams face challenges in collecting key fan information crucial for a sustainable music career. Implementing Set .Live, a free tech solution, simplifies the process by enabling artists to gather contact details during tours, enhancing fan engagement.

Intro

5min

Efficient Touring and Live Strategy for Musicians

25min

Journey in the Music Industry

17min

Supporting Diversity and Representation in the Music Industry

6min

From Startup to Data Analytics in the Music Industry

18min

Involvement in the Live Association Board and Industry Insights

2min

Exploring Taxation, Data Protection, and Music Conference Initiatives

3min

Evolution and Future of Ticketing Services for Black Music and Culture Genres

6min

Navigating Rejection and Persistence in the Music Industry

3min

Now it's time to start playing live as effectively as possible. This starts with putting together your strongest live show possible. As well as doing so in a manner that increases your local draw allowing you to leverage your headlining "hard ticket" count into support slots, metrics based touring & more. Host Emily White gives an overview on how to do exactly that while interviewing live industry veteren leader Christine Osazuwa! Happy listening & viewing.

Special thanks to our sponsor Set.Live. Set.Live is a FREE app-less tech solution that artists can take on tour to grab contact info from fans coming out each and every night. Artists can build custom experiences for fans on tour and in exchange get full names, phone numbers, email addresses and more. To learn more visit signup.set.live.

Recorded live at Church Studios in London, UK.

Book this podcast was based on: ⁠⁠⁠⁠⁠⁠https://www.collectiveentinc.com/book2⁠⁠⁠⁠⁠⁠. 10% off w/ code PODCAST

Massive thanks to TheWRD from the Ivors Academy for making this tour & season happen! Supercharge your knowledge and career in the music business and in the live environment with 14 day kickstarters, 12 week bootcamps and a fully validated diploma. All Online. Maximum Flexibility. Maximum Impact." Get more info at TheWRD.uk.

Questions? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠info@c-ent.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

CREDITS:

Creator, Executive Producer, Producer, & Host:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Emily White⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Project Manager: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Michael Zimmerlich⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Engineer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nathan Cain⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Producer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Lilia Iza⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Music: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matthew Wang⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠