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18min chapter
S4.8/E66: Your Live Strategy & Efficient Touring w/ Christine Osazuwa
How to Build a Sustainable Music Career and Collect All Revenue Streams
From Startup to Data Analytics in the Music Industry
The chapter chronicles the journey of a product manager from their early days at Mission Tix, wearing multiple hats and gaining a love for data and spreadsheets, to their roles in web development, marketing, and data analytics in the music industry. It explores their experiences in Baltimore's music scene, transition to a music tech incubator in Stockholm, and roles at major labels like Universal Music Group, emphasizing the importance of data analysis for making informed decisions in marketing and artist development. The chapter also discusses the significance of diversity, equity, and inclusion in the workplace, as well as the speaker's involvement in supporting grassroots music venues.
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