The Shift to User-Centric Media

The media landscape has transitioned away from traditional gatekeepers to a more user-centric focus, where the audience holds significant power. This shift was notably marked when Disney began direct-to-consumer offerings, which altered their business models without fully understanding the ramifications. Additionally, mainstream media's relevance has declined as platforms like YouTube and influencers like Jake Paul have taken center stage, leading to cultural phenomena that overshadow conventional sports events. This evolution indicates a clear trend where creators are now crucial to shaping cultural conversations rather than traditional media outlets.