Kids Media Club Podcast The Kids Media Club Podcast: special guest Evan Shapiro part 1
Nov 28, 2024
Evan Shapiro, a media cartographer and analyst, delivers crucial insights into the shifting media landscape. He discusses how power is shifting from traditional media to individual creators on platforms like YouTube, reshaping cultural narratives. The rise of social media stars like Jake Paul illustrates this change, while regulatory challenges affect the creator economy for kids' content. Shapiro also emphasizes the need for diversified revenue streams for creators and analyzes the evolving competition between YouTube and TikTok.
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Shift in Cultural Relevance
- Mainstream media is no longer the center of cultural relevance.
- The creator ecosystem and individual creators are now driving the cultural conversation.
Creators' Impact on Viewership
- Jake Paul's boxing match, despite criticism, drew a massive audience, demonstrating the power of creator-driven viewership.
- YouTuber Inox Tag's Everest ascent film's theatrical release exemplifies creators' growing influence.
Creators as Cultural Figures
- For under-35s, the most important cultural figures are primarily online creators, not traditional film or TV stars.
- Even phenomena like "Barbenheimer" and "Wicked" originated or gained momentum online.