Evan Shapiro, a media cartographer and analyst, delivers crucial insights into the shifting media landscape. He discusses how power is shifting from traditional media to individual creators on platforms like YouTube, reshaping cultural narratives. The rise of social media stars like Jake Paul illustrates this change, while regulatory challenges affect the creator economy for kids' content. Shapiro also emphasizes the need for diversified revenue streams for creators and analyzes the evolving competition between YouTube and TikTok.