Leveling Up with Eric Siu GE Ep 83 [2015]: How Blinkist Used One Piece of Content Marketing to Bring in 500 New Users
Jun 2, 2017
In this engaging conversation, Sebastian Klien, co-founder of Blinkist, shares insights from his journey in building a platform that condenses the essence of books into 15-minute summaries. He discusses the importance of monetization strategies from the outset and the challenges of launching a startup. Klien also dives into the adoption of Holacracy as a way to enhance teamwork and employee motivation, along with lessons on hiring the right talent and maintaining resilience during financial struggles. It's a thought-provoking exploration of startup dynamics!
AI Snips
Chapters
Books
Transcript
Episode notes
Focus On Key Messages
- Focus on delivering the key messages of books for users who may not read the full text.
- Build a pleasant, easy-to-use app that rewards users for quick, actionable summaries.
Forbes Article Brings 100K Visitors
- A Forbes article was read about 100,000 times and sent nearly the same number of visitors to Blinkist's site.
- This content marketing success likely brought about 500 new users to their platform.
Holacracy Boosts Transparency and Ownership
- Holacracy replaces traditional hierarchy with flexible roles and shared ownership without chaos.
- Transparency exposes performance publicly, allowing the organization to evolve effectively.
