GE Ep 83 [2015]: How Blinkist Used One Piece of Content Marketing to Bring in 500 New Users
Leveling Up with Eric Siu
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Insights from Blinkist: The Journey of a Startup
This chapter explores the founding of Blinkist, where the speaker discusses their background in psychology and management consulting that led to the creation of an innovative book summary platform. Key topics include user acquisition strategies, the challenges of launching a startup, and the unique content marketing approaches that drove growth. The chapter also examines the implementation of Holacracy as a non-hierarchical organizational structure aimed at enhancing collaboration and employee motivation.
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