The Hustle Daily Show

How sports & music tourism are becoming a $1.5T industry

Aug 6, 2024
Explore the booming $1.5 trillion sports and music tourism industry, fueled by Millennials and Gen Z's love for experiences. Major events, like the Paris Olympics and Taylor Swift concerts, drive significant tourism spending, benefiting local economies. Discover the trend of 'concert math,' where youth prioritize unforgettable experiences over saving money. Additionally, catch up on Elon Musk's ongoing legal battles and Mars Inc.'s potential acquisition of another snack giant.
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