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How sports & music tourism are becoming a $1.5T industry

The Hustle Daily Show

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The Rise of Concert Math: Experiential Travel in a New Age

This chapter delves into the trend of youth favoring experiences like travel and live events over saving money, illustrated by a friend's concert trip abroad. It highlights the idea of 'concert math' and its impact on lifestyle choices, reflecting changing values among Millennials and Gen Z in the tourism and entertainment sectors.

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