AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Andrew Faris Podcast
How To Unlock Scale In A Plateaued, Cost-Controlled Meta Ads Account
Aug 20, 2024
Explore the pitfalls of cost-controlled media buying and why switching back to automated bidding can lead to worse performance. Discover actionable strategies to revitalize plateaued ad accounts, including seasonal alignment and innovative creative techniques. Learn how to test landing pages and offers effectively to enhance engagement. Delve into unique pricing strategies, such as bundling and subscriptions, to clearly convey product value and boost customer interest.
41:48
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- The common misstep of reverting to automated bidding during performance slowdowns often exacerbates issues that are unrelated to the bidding method.
- A holistic marketing strategy that marries effective media buying and innovative creative approaches can significantly optimize ad performance and drive sales.
Deep dives
Understanding Manual Bids and Performance Fluctuations
Manual bidding can initially yield great results in ad accounts, but businesses often encounter slowdowns after a period of success. The speaker emphasizes that while manual bids might bring immediate performance increases, they can also lead to plateaus or declines in spending over time. This is frequently misattributed to the manual bidding strategy itself, leading brands to mistakenly revert to automated bids. It's vital to recognize that the underlying issues causing performance decline are often related to creative or product effectiveness rather than the bidding method employed.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode