Strategies for Overcoming Ad Performance Stagnation

Here's one of the most common patterns I see for DTC brands:

They switch to Cost Controlled media buying. Everything goes great at first. Then things slow down and they scramble. Part of the scramble is a return to automated bidding, on the assumption that the Cost Controls are the problem. Performance only gets worse.

Today on the show, I'm talking you through why its so common to step in that trap, and how to avoid it.

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