Millionaire University Secure More Customers With Strategic Face-to-Face Interactions With Ray Sheehan (MU Classic)
Jun 18, 2025
Ray Sheehan, owner of Old City Media and an expert in experiential marketing, shares his insights on transforming your business through face-to-face interactions. He emphasizes the importance of engaging customers where they already are, like festivals, to create lasting connections. Sheehan discusses how genuine relationships can enhance brand loyalty and drive sales, while also offering practical tips for small businesses to integrate experiential marketing effectively. Learn how to turn everyday encounters into impactful marketing moments!
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Ray's Event-to-Marketing Pivot
- Ray Sheehan started in experiential marketing through producing large scale lifestyle events like beer and taco festivals.
- COVID forced him to pivot his event experience into a marketing agency specializing in experiential marketing.
Meet Customers Where They Are
- Identify your target audience and find where they spend time when not engaging with your brand.
- Meet them in those spaces with organic conversations and appropriate engagements to build connections.
Provide Value To Engage
- Provide value to engage customers, such as giveaways or meaningful information.
- Use these interactions to start conversations that lead customers to consider your product or service.