Understanding Costs of Face-to-Face Marketing Activations

This chapter explores the financial aspects and factors involved in organizing face-to-face marketing events for businesses. It highlights that effective marketing activations are accessible to small businesses, countering the belief that only larger companies can afford them.

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#461 Unleash the power of experiential marketing to transform your business! Ray Sheehan, an expert in the field, reveals strategies for using face-to-face interactions to build brand loyalty and drive sales in this episode hosted by Kirsten Tyrrel. Learn how to engage your audience at places they already frequent, such as festivals and major retailers, to create memorable connections. Discover how experiential marketing can complement your overall strategy, offering both immediate engagement and long-term benefits. Whether you're a small business or a large corporation, this episode offers practical tips to integrate experiential marketing into your goals. Expand your marketing toolkit with these expert insights!

(Original Air Date - 8/14/24)

What we discuss with Ray:

+ Understanding your target audience

+ Meeting customers where they are

+ Building long-term relationships

+ Enhancing your marketing strategy

+ Integrating experiential marketing effectively

+ Focusing on preparation and objectives

+ Creating memorable face-to-face interactions

+ Transforming consumer perceptions

+ Executing on a budget

+ Leveraging retailer partnerships