The Transaction cover image

The Transaction

Double Down on What’s Working & Stay Focused with Eric Spett - Ep 49

Apr 3, 2025
Eric Spett, Founder and CEO of Scalebound, shares insights on sustainable growth for CEOs. He emphasizes the importance of focusing on your primary go-to-market channel rather than spreading resources too thin. Eric discusses the pitfalls of 'shiny object syndrome' and the value of sticking with proven strategies. The conversation also dives into the significance of in-person events and community engagement, offering humorous anecdotes and personal experiences that highlight the power of authentic connections in business.
49:08

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Focusing on proven primary demand channels, like organic social selling or cold calling, is crucial for sustainable business growth.
  • Building authentic communities and fostering meaningful human interactions is essential for successful demand generation and long-term customer relationships.

Deep dives

The Importance of Focus for Founders

Founders and executives often divert their attention to new and experimental growth channels without fully capitalizing on their current successful strategies. The podcast emphasizes that prior to embarking on new initiatives, leaders should assess the effectiveness of their existing methods, whether it pertains to social selling or cold calling. For instance, a conversation highlighted a CEO who was eager to explore outbound sales despite already having ample leads from inbound efforts, showcasing the common trap of seeking shiny new tactics. Instead, maintaining focus on proven channels can lead to sustained growth and better resource allocation.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode