
The Transaction
Double Down on What’s Working & Stay Focused with Eric Spett - Ep 49
Apr 3, 2025
Eric Spett, Founder and CEO of Scalebound, shares insights on sustainable growth for CEOs. He emphasizes the importance of focusing on your primary go-to-market channel rather than spreading resources too thin. Eric discusses the pitfalls of 'shiny object syndrome' and the value of sticking with proven strategies. The conversation also dives into the significance of in-person events and community engagement, offering humorous anecdotes and personal experiences that highlight the power of authentic connections in business.
49:08
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Quick takeaways
- Focusing on proven primary demand channels, like organic social selling or cold calling, is crucial for sustainable business growth.
- Building authentic communities and fostering meaningful human interactions is essential for successful demand generation and long-term customer relationships.
Deep dives
The Importance of Focus for Founders
Founders and executives often divert their attention to new and experimental growth channels without fully capitalizing on their current successful strategies. The podcast emphasizes that prior to embarking on new initiatives, leaders should assess the effectiveness of their existing methods, whether it pertains to social selling or cold calling. For instance, a conversation highlighted a CEO who was eager to explore outbound sales despite already having ample leads from inbound efforts, showcasing the common trap of seeking shiny new tactics. Instead, maintaining focus on proven channels can lead to sustained growth and better resource allocation.
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