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Food Memories and Focused Business Strategies
This chapter reflects on amusing past experiences in Atlanta, including a memorable visit to Shake Shack and a celebrity encounter. The conversation also highlights the significance of product focus and community engagement in business growth and digital community curation.
Is your main go-to-market channel driving sustainable growth? Good, double down on it, don’t start splitting up your resources into a bunch of other directions.
Eric Spett is the Founder and CEO of Scalebound, providing operator-led coaching that helps CEOs scale with clarity and lead with confidence. Many in the audience may know Eric better as the Co-Founder of Terminus and his work evangelizing Account-Based Marketing. Eric joins co-hosts Craig Rosenberg and Matt Amundson to discuss the importance of focus for founders, why you shouldn’t wait to start selling until you find the perfect pricing model, and the power of in-person events and communities.
Also, Craig starts hearing voices and Matt shares his encounter with Andre 3000 in an Atlanta Shake Shack.
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Ringmaster Conversational Marketing - The Transaction is sponsored by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/
Interested in becoming a sponsor of The Transaction? Contact thetransaction@samguertin.com
Chapters
00:00 Intro
01:46 Introducing Eric Spett
04:21 First Deal Stories and Lessons Learned
13:05 Is Your Go-to-Market motion working? Good, Keep doing it.
23:47 Navigating Business Growth and Go-To-Market Strategies
24:11 The AI Dilemma in Business
25:41 Why LinkedIn can be A Double-Edged Sword for B2B Founders
34:00 The Power of Community Building for SaaS companies
46:14 Concluding Thoughts on Focus and Community
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