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Tourpreneur Tour Business Podcast
Connectivity Series: Understanding How Travel Advisors work with Tour Operators
Mar 10, 2025
Evan Frank, CEO of Fora Travel and former CEO of Context Travel, shares insights on the changing dynamics in the travel industry. He discusses how travel advisors are evolving into modern, relatable figures, leveraging social media and relationship-building skills. The importance of multichannel distribution and personal branding for tour suppliers is highlighted. Evan also emphasizes proactive planning in travel experiences, showcasing how technology reshapes the connection between advisors and operators in this post-COVID landscape.
39:57
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Quick takeaways
- Evan Frank highlights the transformation of travel advising post-COVID, emphasizing the rise of independent contractors and the interconnected community of advisors.
- The podcast underscores the significance of multi-channel distribution strategies for tour operators, urging them to diversify their outreach beyond just OTAs.
Deep dives
Evan Frank's Entrepreneurial Journey in Travel
Evan Frank describes his path as an entrepreneur in the travel and hospitality industry, where he initially co-founded One Fine Stay, a pioneer in the short-term rental sector. Unlike Airbnb, One Fine Stay operated as a hotel management company for homes, taking care of guest experiences while providing brand recognition for homeowners. This experience highlighted the challenges of distribution and marketing, leading to increased interest in working with travel agents as a vital channel for reaching customers. Frank later joined the tour and activities business Context Travel, where he applied insights from One Fine Stay to enhance distribution strategies, ultimately shaping his current venture, Fora.
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