Evan Frank

CEO and co-founder of Fora Travel, with prior experience as CEO of Context Travel and co-founder of Onefinestay. Expert in travel distribution and building modern travel agency experiences.

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Mar 10, 2025 • 42min

Connectivity Series: Understanding How Travel Advisors work with Tour Operators

Evan Frank, CEO of Fora Travel and former CEO of Context Travel, shares insights on the changing dynamics in the travel industry. He discusses how travel advisors are evolving into modern, relatable figures, leveraging social media and relationship-building skills. The importance of multichannel distribution and personal branding for tour suppliers is highlighted. Evan also emphasizes proactive planning in travel experiences, showcasing how technology reshapes the connection between advisors and operators in this post-COVID landscape.

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