Navigating the Travel Advisory Landscape

As we continue our connectivity series, we look at the landscape of B2B sales for tour operators as it evolves thanks to new technology, connectivity, and companies changing how travel is sold.

Evan Frank has been the CEO of a tour company (Context Travel), founder of a short-term rental pioneer (onefinestay), and is no co-founder of Fora Travel, leading the charge at reimagining the role of the travel advisor, updating it with new technology and a brand that suits a new demographic of advisor today.

• How Evan's seen the evolution of B2C and B2B distribution as a tour operator
• The evolving landscape of travel advisors, especially post-COVID.
• Discussion on the importance of multichannel distribution.
• Building a modern, networked community of advisors.
• Tips for tour suppliers to connect with travel advisors.
• The importance of networking and being proactive.
• The importance of building a personal brand and relationships.

If you're interested in this potential sales channel for your business, this is a must-listen.

• Show notes on tourpreneur.com
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