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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Umlauts, ice cream, and what's in a name
Dec 12, 2022
13:45
Haagen-Dazs sounds foreign so it must be good. This episode explores how Haagen-Dazs leverages foreign branding and price relativity, turning frozen CPG into luxury and setting up positive consumer expectations.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode