How Häagen-Dazs used foreign branding to create a premium image
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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The Impact of Foreign Branding on Consumer Perception
This chapter examines the effects of foreign branding on consumer perception, particularly through the analysis of Häagen-Dazs. It discusses the psychological underpinnings of branding and its ethical implications, alongside comparisons to other brands like Atari.
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