PRODUCTEA with Leah, Growth & Senior Leadership
92: Kris Rudeegraap - New Marketing Channels for 2025 and Product-Led Sales
Jan 26, 2025
Kris Rudeegraap, Co-CEO of Sendoso and expert in B2B marketing, discusses the company's transformation from sales-led to product-led growth. He highlights the rising importance of underutilized marketing channels like direct mail and gifting, emphasizing their effectiveness in 2025. Rudeegraap also explores the role of personal branding in navigating the crowded digital landscape, addressing how AI is reshaping customer interactions and content strategies. He underscores the need for a balanced approach to growth for sustainable business success.
49:23
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Quick takeaways
- Companies are shifting focus to underutilized marketing channels like direct mail and personalized gifts for 2025 outreach strategies.
- Balancing sales-led and product-led growth strategies is crucial for companies to adapt effectively to changing market dynamics.
Deep dives
Exploring Underutilized Marketing Channels
As companies prepare for 2025, many are considering various underutilized marketing channels. Direct mail remains prominent, but attention is also shifting toward options like podcast advertising, newsletter placements, and LinkedIn social engagement. Additionally, experts are recognizing the value of building communities and utilizing warm introductions through advisors. The focus is on innovative strategies that were once overlooked, allowing marketers to explore fresh avenues for outreach and connection.
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