Kris Rudeegraap, Co-CEO of Sendoso, talks about Sendoso’s journey from plg to sales-led back to plg and what all of this has to do with personal branding in B2B marketing. Why is Sendoso betting on physical advertising channels like gifts and direct mail as a provider, and what does he see the future of getting attention from the market looking like with AI changing everything?

Takeaways

• Companies are exploring underutilized marketing channels for 2025.
• Direct mail and gifting are emerging as effective marketing strategies.
• The evolution of Sendoso reflects the need for both sales-led and product-led growth.
• Sales and product-led growth must be balanced for success.

Sound Bites

• "The inbox on LinkedIn is broken."
• "Resumes are almost dead."

Chapters

00:00 Exploring Underutilized Marketing Channels

05:00 The Evolution of Sendoso: From Sales-Led to Product-Led Growth

09:49 Navigating the Challenges of Product Development

13:50 The Importance of Personal Branding in B2B

20:11 The Future of Content Creation and Marketing Strategies

24:39 The Evolving Landscape of Business Growth

25:57 Rethinking Go-to-Market Strategies

27:48 The Renaissance of Employee Education

29:44 Building a Sustainable Outbound Engine

31:10 Balancing Sales and Product-Led Growth

33:20 Navigating Customer Success and Sales Dynamics

35:35 The Future of Account Management

38:26 AI Agents in Customer Interaction

41:43 The Integration of AI in Customer Support

43:37 The Expanding Definition of Go-to-Market

45:31 The Future of Cross-Functional Teams

47:27 The Role of AI in Product Optimization 

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