Kris Rudeegraap, Co-CEO of Sendoso, talks about Sendoso’s journey from plg to sales-led back to plg and what all of this has to do with personal branding in B2B marketing. Why is Sendoso betting on physical advertising channels like gifts and direct mail as a provider, and what does he see the future of getting attention from the market looking like with AI changing everything?
Takeaways
- Companies are exploring underutilized marketing channels for 2025.
- Direct mail and gifting are emerging as effective marketing strategies.
- The evolution of Sendoso reflects the need for both sales-led and product-led growth.
- Sales and product-led growth must be balanced for success.
Sound Bites
- "The inbox on LinkedIn is broken."
- "Resumes are almost dead."
Chapters
00:00 Exploring Underutilized Marketing Channels
05:00 The Evolution of Sendoso: From Sales-Led to Product-Led Growth
09:49 Navigating the Challenges of Product Development
13:50 The Importance of Personal Branding in B2B
20:11 The Future of Content Creation and Marketing Strategies
24:39 The Evolving Landscape of Business Growth
25:57 Rethinking Go-to-Market Strategies
27:48 The Renaissance of Employee Education
29:44 Building a Sustainable Outbound Engine
31:10 Balancing Sales and Product-Led Growth
33:20 Navigating Customer Success and Sales Dynamics
35:35 The Future of Account Management
38:26 AI Agents in Customer Interaction
41:43 The Integration of AI in Customer Support
43:37 The Expanding Definition of Go-to-Market
45:31 The Future of Cross-Functional Teams
47:27 The Role of AI in Product Optimization
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