Resilience is the No. 1 Predictor of Success”: Marisa Thalberg of Lowe’s
Jul 6, 2021
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Marisa Thalberg, a marketing expert, shares insights on the benefits of lateral thinking and the importance of timing in creative campaigns. She highlights resilience as a key factor in her success and discusses strategies for maintaining balance in a busy life. The podcast also explores the challenges faced by the home improvement industry during the pandemic and the impact of social media on self-perception.
Resilience is crucial for navigating career challenges and achieving success.
Innovation thrives on lateral thinking, understanding timing, and finding early supporters.
Marketing strategies should evolve with changing consumer needs, focusing on connection and empathy.
Deep dives
Marissa Thalberg's Career Journey and Passion for Storytelling
Marissa Thalberg shares her career trajectory, starting from her childhood aspirations of being an actress or lawyer to her internship experiences in various communication roles. She emphasizes her love for being a communicator and storyteller, leading her to a successful marketing and branding career. Thalberg discusses her ability to connect seemingly unrelated ideas creatively, integrating consumer behavior insights into business strategies.
Driving Change and Innovation in Traditional Industries
Thalberg discusses her experiences driving change in traditional industries like beauty and fast food, culminating in her role at Lowe's. She highlights the importance of teaching oneself to create change, understanding barriers, and using empathy to navigate resistance. She emphasizes the value of lateral thinking, challenging norms, and finding early champions to drive innovative initiatives.
Navigating Marketing Challenges During the Pandemic
Thalberg explains Lowe's marketing shift during the pandemic, focusing on connection and relevance rather than aggressive selling. She details how the brand adapted its storytelling to align with the changing nature of homes, engaging with consumers respectfully. Thalberg describes the necessity-driven transformation in marketing strategies and the importance of using crises as opportunities for growth.
Resilience, Balance, and Authenticity in Career and Life
Thalberg reflects on balancing career demands with personal life, highlighting the significance of resilience and positivity in achieving goals. She emphasizes the value of acknowledging imperfections, fostering vulnerability, and building communities of support. Thalberg underscores the importance of being authentic, realistic, and compassionate, especially in high-pressure environments.
Unveiling a Surprising Quirk: Puzzle Enthusiast
In a more lighthearted reveal, Thalberg shares her unexpected fondness for brain games and puzzles, showcasing her geeky side. She discusses how engaging in puzzles serves as a way to distract and quiet her mind, finding enjoyment and relaxation in solving various games. This insight provides a glimpse into Thalberg's multifaceted personality beyond her accomplished career.
Promoting Connectivity and Personal Engagement
Thalberg encourages listeners to connect with her on social media platforms, sharing her Twitter handle as @executivemoms and her presence on Instagram and LinkedIn. By inviting continued support and engagement, she extends the conversation beyond the podcast and offers insights into her ongoing journey and professional endeavors.
What do luxury beauty, home improvement and fast food have in common? The fact that Marisa Thalberg has been a driving force behind successful marketing campaigns for major brands in all three categories!
Growing up, Marisa wanted to be either an actress or a lawyer, and in hindsight, she can see that this was reflective of her desire to be a communicator, a storyteller. When an internship at an ad agency proved to be more exciting than previous stints in the entertainment industry, Marisa knew she was hooked. She has now pioneered creative campaigns for such companies as Estée Lauder, Taco Bell and Lowe’s. While her career has been a success, it wasn’t without its twists and turns. But more than hard work and creativity, Marisa credits resilience with her ability to move forward, keep going and make a rewarding path of her life’s work.
