Resilience is the No. 1 Predictor of Success”: Marisa Thalberg of Lowe’s

What do luxury beauty, home improvement and fast food have in common? The fact that Marisa Thalberg has been a driving force behind successful marketing campaigns for major brands in all three categories!

Growing up, Marisa wanted to be either an actress or a lawyer, and in hindsight, she can see that this was reflective of her desire to be a communicator, a storyteller. When an internship at an ad agency proved to be more exciting than previous stints in the entertainment industry, Marisa knew she was hooked. She has now pioneered creative campaigns for such companies as Estée Lauder, Taco Bell and Lowe’s. While her career has been a success, it wasn’t without its twists and turns. But more than hard work and creativity, Marisa credits resilience with her ability to move forward, keep going and make a rewarding path of her life’s work.

Thanks for listening!  Don't forget to order Rebecca's new book, Fearless: The New Rules for Unlocking Creativity, Courage, and Success.

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Big Ideas

• The benefits of lateral thinking and the ability to approach situations creatively.
• It’s less a question of whether or not a team/company has good ideas, but more about understanding timing, impact, etc.
  

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