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14min chapter
Resilience is the No. 1 Predictor of Success”: Marisa Thalberg of Lowe’s
Superwomen with Rebecca Minkoff
Culturally Relevant Brand Work and Resilience in Driving Success
The chapter explores the significance of cultural relevance in brand work, emphasizing the ability to connect diverse concepts, understand consumer behavior, and achieve business objectives. It also highlights the importance of resilience in driving success, with insights on navigating change within organizations through empathy, understanding barriers, and fostering excitement for change. Additionally, involving customers in the product launch journey is discussed as a way to create engagement and excitement while emphasizing the value of breaking down resistance and forming impactful partnerships.
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Discover
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