Superwomen with Rebecca Minkoff cover image

Resilience is the No. 1 Predictor of Success”: Marisa Thalberg of Lowe’s

Superwomen with Rebecca Minkoff

CHAPTER

Adapting Marketing Strategies in the Home Improvement Industry during the Pandemic

Exploring the challenges faced by a retailer in the home improvement industry during the pandemic, including the need to shift marketing strategies towards empathy and connection-based approaches. The chapter emphasizes the importance of continuous innovation, understanding changing consumer behaviors, and creating connections with customers to navigate the evolving landscape.

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