All It Takes Is A Goal ATG 265: The Algorithm Doesn't Care If They Love You or Hate You: Building a Coffee Empire with Caitlin Campbell
Jan 19, 2026
Caitlin Campbell, a coffee entrepreneur and social media creator, transformed her viral TikTok success into a booming multimodal business, Streetbrew Coffee, after initially setting a goal of 20,000 followers. She shares her journey from youth pastor to coffee mogul, discusses the key mindset shifts that helped her navigate online trolls, and the tactical approach she took to content creation. Caitlin also reveals her plans for a memoir, highlights the importance of community, and emphasizes the value of consistency in pursuing your passion.
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From Ministry Rejection To Coffee Startup
- Caitlin started Street Brew as a backup plan after a crushed ministry job and pivoted with her dad into a coffee company in 2019.
- The pandemic shut down events and pushed her to explore social media to save the business.
Teach, Don't Just Entertain
- Switch from trying to entertain to teaching real value and commit to daily videos to grow an audience.
- Caitlin set a six-month goal of 20,000 followers and used consistent instructional content to save her business.
Script And Log Video Ideas
- Plan video ideas and script before filming; treat content like repeatable practice with a notebook of concepts.
- Caitlin scripts everything ahead, records, edits, and uses voiceover to maintain output.
