Everything Marketplaces
Leading Marketplace Research & Academic Insights With Andrei Hagiu
May 23, 2024
Leading marketplace researcher Andrei Hagiu discusses topics such as network effects, marketplace defensibility, transitioning to marketplaces, and the opportunities in marketplace industries. He also explores scaling strategies for B2B marketplaces and reflects on his journey from academia to the marketplace world.
33:25
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Quick takeaways
- Marketplace businesses can start as product-focused and transition into marketplaces to overcome user base challenges.
- Assessing network effects strength, global versus local effects, value added, liquidity, and defensibility are crucial for marketplace success.
Deep dives
Research Focus on Marketplaces for Nearly Two Decades
Andre Haggio delves into his academic journey of researching marketplaces for almost two decades, initially sparked by the economic properties of marketplaces like network effects and low costs. His fascination with their unique behavior and entrepreneurial potential led him to continue his research, teaching, and even venture into angel investing and consulting on marketplace businesses.
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