Everything Marketplaces  cover image

Leading Marketplace Research & Academic Insights With Andrei Hagiu

Everything Marketplaces

CHAPTER

Building Marketplace Defensibility Early on

Exploring the significance of marketplace defensibility in the early stages of marketplace development, focusing on factors like network effects, global reach, and supply side differentiation. The chapter also highlights the pitfalls of overlooking defensibility, including leakage, disintermediation, and the importance of differentiation in creating a strong defensive position.

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