The Advanced Selling Podcast The Missing Block in Your Business Plan
8 snips
Dec 9, 2025 Delve into the often overlooked aspect of business planning: personal development. Bill emphasizes the need to transform not just your strategy but also yourself to navigate future challenges. Explore AI literacy, personal branding, and the essentials of digital marketing. Understand the importance of systems thinking as a foundation for sustainable success. Most importantly, reflect on who you need to become by 2026 to achieve your goals without burnout.
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Plan Around Purpose Not Just Numbers
- Bill Caskey reframes business planning around purpose, not just metrics and quotas.
- He urges answering why you're here, who you serve, how you'll serve them, and how you'll share that message.
Toy Blocks Framing The Nine Blocks
- Bill tells a short story about borrowing toy blocks from his two-year-old granddaughter to illustrate his nine-block model.
- The anecdote frames the learning blocks he uses in his business-planning workshop.
Make Personal Development Obligatory
- Do commit to ongoing personal development as part of your business plan.
- Treat improvement as an obligation to those who depend on you, not just self-indulgence.
