When Gordon Ramsay follows your Instagram account, you take notice. That’s how Daniel Winer, co-founder of Hexclad, started his business relationship with the superstar TV chef, which has become a full-fledged partnership. Winer launched Hexclad in 2016 by maxing out credit cards and emptying his savings. Today, the $400 million business is a DTC darling in the cookware industry, endorsed by celebrities and Michelin star chefs. 

In this interview, you’ll learn: 

• How Winer lost hundreds of thousands in his first business
• The hostile reaction he got from investors while pitching Hexclad
• Risking everything he had for Hexclad’s breakthrough 
• How to deliver the right message for your business 
• Why Costco was a cheat code for Hexclad 
• How to make a compelling value proposition
• The steps to develop a unique product 
• How he got Gordon Ramsay as a partner 
• Advice on monetized relationships with celebrities  
• And much more DTC business advice… 



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