When Gordon Ramsay follows your Instagram account, you take notice. That’s how Daniel Winer, co-founder of Hexclad, started his business relationship with the superstar TV chef, which has become a full-fledged partnership. Winer launched Hexclad in 2016 by maxing out credit cards and emptying his savings. Today, the $400 million business is a DTC darling in the cookware industry, endorsed by celebrities and Michelin star chefs.
In this interview, you’ll learn:
- How Winer lost hundreds of thousands in his first business
- The hostile reaction he got from investors while pitching Hexclad
- Risking everything he had for Hexclad’s breakthrough
- How to deliver the right message for your business
- Why Costco was a cheat code for Hexclad
- How to make a compelling value proposition
- The steps to develop a unique product
- How he got Gordon Ramsay as a partner
- Advice on monetized relationships with celebrities
- And much more DTC business advice…
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