Work Less, Earn More Ep 297: How to Keep Making Sales in a Tough Market (with Prerna Malik)
Sep 30, 2025
Prerna Malik, an email strategist and co-founder of Content Bistro, dives into the future of email marketing and the challenges posed by inbox saturation. She emphasizes the power of storytelling and authenticity in newsletters, advocating for 'Nurtured for Sales' approaches to engage non-buyers. Prerna explains the importance of audience segmentation to boost conversion rates and discusses innovative pre-launch strategies. Listeners gain valuable insights on how to adapt email strategies for a changing market and build trust through personal storytelling.
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Episode notes
Inboxes Are Overcrowded
- Inboxes are far more crowded and many messages now sound the same, so standing out matters more than ever.
- Short attention spans and message overload mean email must do more than just exist in the send log.
Use AI, But Edit And Train It
- Use AI as a writing assistant but train and edit outputs so they reflect your unique voice and persuasion.
- Avoid sending unedited AI-generated copy that just regurgitates common language everyone else uses.
Lead With Story And Values
- Lean into storytelling, personal values, and concrete examples to make emails memorable and differentiated.
- Use story-driven messages that show how you stand for something and how that shows up in your business.