Prerna Malik

Prerna Malik, an email strategist and co-founder of Content Bistro, dives into the future of email marketing and the challenges posed by inbox saturation. She emphasizes the power of storytelling and authenticity in newsletters, advocating for 'Nurtured for Sales' approaches to engage non-buyers. Prerna explains the importance of audience segmentation to boost conversion rates and discusses innovative pre-launch strategies. Listeners gain valuable insights on how to adapt email strategies for a changing market and build trust through personal storytelling.