

How to Build a 9-figure Personal Brand with Michael Mogill
Nov 26, 2024
Michael Mogill, Founder and CEO of Crisp and author of "The Game Changing Attorney," shares his journey of building a thriving business by focusing exclusively on law firms. He discusses the critical importance of niche positioning and the power of word-of-mouth marketing. Michael emphasizes the real challenges of entrepreneurship, contrasting it with glamorous portrayals. His innovative strategies, like community-centric giveaways, transformed branding, and he highlights the goals of the Crisp Game Changers Summit in fostering industry growth.
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Humble Beginnings
- Michael Mogill, a first-generation immigrant, started Crisp with $500.
- He transitioned from pre-med to washing dishes, then the CDC, before finding success.
Niche Focus
- Niching down to a specific audience, like lawyers, can lead to significant business growth.
- Rory Vaden emphasizes the importance of depth over width in reaching an audience.
Allergy Law Example
- Michael Mogill gives an example of an attorney specializing in allergy law.
- Her niche focus has made her a go-to expert, demonstrating the power of specialization.