Michael Mogill, Founder and CEO of Crisp and author of "The Game Changing Attorney," shares his journey of building a thriving business by focusing exclusively on law firms. He discusses the critical importance of niche positioning and the power of word-of-mouth marketing. Michael emphasizes the real challenges of entrepreneurship, contrasting it with glamorous portrayals. His innovative strategies, like community-centric giveaways, transformed branding, and he highlights the goals of the Crisp Game Changers Summit in fostering industry growth.

Entrepreneur Alex Hormozi guests on The Game Changing Attorney Podcast to share his journey from financial ruin to strategic pricing and company sales. Topics discussed include building a brand, facing setbacks, the role of luck, importance of acceptance in relationships, and traits of driven individuals.