Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold SPECIAL SERIES == Social Proof Trick For Increased Conversions! <== | BATHROOM Break #62 COLLAB: The Marketing Millennials + Do This, Not That
Jun 30, 2025
Unlock the power of testimonials with specific, standout examples that convert. Discover how authentic customer videos can outshine standard quotes every time. Learn why matching logos to your audience boosts credibility and drives action. Dive into the importance of tailored social proof and address the modern necessity of effective marketing communication. Plus, find out the clever ways to leverage customer experiences for enhanced engagement and trust!
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Use Quantifiable Testimonials
- Use one or two specific, quantifiable testimonials instead of many generic ones.
- Include measurable results in testimonials to boost credibility and conversions.
Leverage User-Generated Content
- Incorporate user-generated content like video testimonials to create personal connection.
- Show customers using your product to push prospects closer to purchase.
Use Logos Near CTAs
- Add client or publication logos near calls-to-action to enhance trust.
- Test pages with and without logos to see conversion improvements.