Marketers throw testimonials on their sites like seasoning—but most are bland and forgettable. Jay Schwedelson and Daniel Murray are back in the bathroom (not literally, we hope) to explain why one great, specific testimonial beats a wall of fluff. They also dig into smarter ways to use logos, how to tailor social proof by tier, and why your customer’s phone camera might be your best marketing tool.
Best Moments:
(00:45) The go-to excuse everyone secretly uses to escape bad meetings
(02:10) Why social proof isn’t optional anymore—it’s table stakes
(03:12) Generic testimonials kill conversions, but numbers make people act
(04:38) A lo-fi customer video trumps a polished quote every time
(05:32) Don’t slap the same logos on every page—match them to your audience
(06:30) Even attendee logos can drive event registrations if you use them right
Follow Daniel’s show The Marketing Millennials and drop him a note on LinkedIn about what topics you want covered next.
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