

Breaking Down Tiger Woods’ New Clothing Brand, Caitlin Clark’s $28 Million Shoe Deal, And Much More With Sports Marketing Expert Jordan Rogers
4 snips Jun 1, 2024
Former Nike executive Jordan Rogers discusses Tiger Woods' new clothing brand, Caitlin Clark's $28 million shoe deal, and Anthony Edwards' signature shoe rollout. They explore athlete branding, equity deals, storytelling in sports business, and Nike's marketing strategies for Odell Beckham Jr.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
The Evolution of Athlete Branding and Equity Deals in Sports Apparel Industry
02:45 • 21min
Exploring Athlete Image Transformation Through Personal Branding and Storytelling
24:09 • 3min
Exploring the Power of Storytelling in Sports Business and Branding
27:32 • 2min
Discussing Nike's Marketing Strategies for Odell Beckham Jr. to Become a Global Icon
29:22 • 4min
Legacy and Brand Management in Sports
33:09 • 5min