The Joe Pomp Show
Breaking Down Tiger Woods’ New Clothing Brand, Caitlin Clark’s $28 Million Shoe Deal, And Much More With Sports Marketing Expert Jordan Rogers
Jun 1, 2024
Former Nike executive Jordan Rogers discusses Tiger Woods' new clothing brand, Caitlin Clark's $28 million shoe deal, and Anthony Edwards' signature shoe rollout. They explore athlete branding, equity deals, storytelling in sports business, and Nike's marketing strategies for Odell Beckham Jr.
37:52
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Quick takeaways
- Athletes are increasingly creating their brands for equity and autonomy, distancing from traditional partnerships.
- Brands are strategically signing athletes based on their career stage, potential, and alignment with brand values.
Deep dives
Tiger's Fashion Line 'Sunday Red' and Leaving Nike
Tiger Woods' decision to launch his clothing brand 'Sunday Red' after leaving Nike basketball sparked discussions on athlete branding. The move signifies a trend where athletes opt to create their brands seeking equity and autonomy. The shift in athlete-brand relationships underscores the importance of athletes' individuality and their desire for global recognition.
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