Exploring Athlete Image Transformation Through Personal Branding and Storytelling

Jordan Rogers is one of my favorite follows in all of sports. Rogers formerly led brand marketing for Nike Basketball in North America, but he has worked across many different parts of the business (football, women’s, etc.) and with many talented athletes (Kevin Durant, Odell Beckham Jr., Cristiano Ronaldo, etc.). We discuss Tiger Woods’ new clothing brand, Sun Day Red, Caitlin Clark’s $28 million shoe deal with Nike, the rollout of Anthony Edwards signature show, and more. Enjoy!

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