Brendan Kane, an expert in attention-grabbing storytelling, has propelled celebrities like Taylor Swift to social media stardom. He reveals how a brief moment of boredom led to his breakthrough in personal branding. Listeners learn crucial mistakes to avoid when building new habits and how leveraging the 'IKEA effect' can create a craving for content. Brendan also shares essential tips for crafting compelling hooks to prevent content from fading into oblivion and impactful marketing lessons drawn from industry giants.
57:11
forum Ask episode
web_stories AI Snips
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
question_answer ANECDOTE
Early Physical Challenge Shaped His Thinking
Brendan was born with Erb's palsy and learned to use his left hand for many tasks.
He repeated first grade twice, then later graduated top of his class after refocusing in college.
question_answer ANECDOTE
Early Platform Led To MTV Partnership
Brendan built an early influencer-style platform that monetized peer-to-peer sharing in 2007.
That prototype led to licensing deals with MTV and other media partners and opened industry doors.
question_answer ANECDOTE
Fan Sites Scaled To 35,000 With One Click
Brendan built a platform for Taylor Swift allowing fans to create fan sites in 60 seconds.
The tool grew fan sites from ~30 to over 35,000 and deepened fan attachment.
Get the Snipd Podcast app to discover more snips from this episode
Brendan Kane is no Joe Schmoe. He’s one of the go-to guys I turn to for effective strategies on how to use attention-grabbing storytelling to build more engagement and have a bigger impact with my messages.
The man is brilliant. He’s helped mega stars like Taylor Swift grow their social following, and even built a personal following on Facebook of a million real fans... in a single month!
I learn something new each time I talk to him. And today, he’ll share some of his most effective strategies for growing your brand (plus some mind-blowing discoveries about human behavior.) So buckle up!
You’ll discover:
How a short boredom spurt led Brandon to stumble on a hidden golden opportunity that allowed for his first major breakthrough (7:32)
Struggling to form a new habit? Here’s the single most common mistake people make when trying to foster new, empowering behavior (doing this guarantees you’ll find it extremely hard to follow through on your wishes… here’s how to avoid it altogether) (20:20)
How to use the all entrusted 'IKEA effect' to inspire your audience to CRAVE consuming your content & investing in your brand (16:35)
What NEVER to do in the first few seconds of your hook… unless you want your content to pass through your audiences’ feeds like a ship in the night! (52:12)
One mind-shattering marketing lesson I stole directly from MTV’s founder, Robert Pittman (PLUS --- the ‘value-fountain’ positioning trick I learned firsthand from elite marketer Eben Pagan... and why it is a must-do if you’re looking to gracefully take your customer further up your value ladder) (22:23)
Brandon's proven blueprint to go from ‘zero to hero’ and build a massive following that engages with your brand (note: this is the very same framework Brandon has used to supercharge his own social media growth in a matter of days! Use wisely) (40:13)
Check out Brandon's book here: https://bit.ly/3aDunYG
The Greatest Stories Never Told 