Search with Candour - SEO podcast Video Content is Crucial for SEO and Social Media Strategies in 2025
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Jul 14, 2025 Harry Evans, Director and co-founder at Care Launch and Twelve Twenty Five, dives into the crucial role of video content in SEO and social media for 2025. He discusses how authentic video production can drive business growth and enhance audience engagement. Harry shares actionable tips for overcoming the fear of on-screen presence and finding your unique voice. The conversation highlights evolving marketing strategies influenced by consumer behavior, emphasizing the shift toward authenticity and effectiveness in video content.
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Power of Authentic Care Videos
- Harry Evans shared how filming simple videos of real care home residents and carers telling stories led to direct business growth.
- These videos humanized care homes, easing stressful decisions and made a tangible positive impact on client outcomes.
Demand for Genuine Video Grows
- Despite content overload, most consumers aren't overwhelmed and still crave authentic video from real people.
- The peak demand for genuine person-driven video content is far from reached and will grow with technological advances.
Focus on Real Audience Channels
- Businesses should focus on the few channels their audience actually uses, rather than spreading thinly across all platforms.
- Audience-first, selective multi-channel strategies prevent overwhelm and improve marketing effectiveness.
