Understanding Digital Doubles

A digital double is an algorithm created and owned by a consumer that customizes digital experiences based on individual goals and values. Unlike traditional algorithms that prioritize business outcomes, digital doubles aim to reflect personal preferences, addressing frustrations with current algorithms that often misinterpret user intent. This shift towards consumer-led digital experiences points towards a growing expectation for technology to align with individual needs rather than merely serving corporate objectives. The rise of AI agents has inspired this innovation, placing more power in the hands of consumers to shape their digital interactions.