4min chapter

What It Means cover image

Digital Doubles Vs. Digital Twins: Unraveling The Distinctions

What It Means

CHAPTER

Navigating Digital Doubles

This chapter delves into the concept of digital doubles, highlighting the autonomy individuals have over their online identities and the impact of personalized data on consumer experiences. It examines the balance between privacy and targeted marketing, showcasing how businesses can leverage personal data to enhance customer engagement while respecting privacy choices.

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