My First Million

Connor & Breanna Price: The Viral Formula to Make Millions on Spotify

Aug 10, 2023

Connor Price is a talented musician and actor known for his viral TikTok videos, while Breanna Price is his wife and a savvy marketing strategist. They share their journey from warehouse jobs to earning over $200k a month on Spotify. Highlights include their breakout 'Spin the Globe' series and insights on creating viral content. They discuss the significance of innovative marketing on platforms like TikTok, the importance of maintaining family relationships in their business model, and their journey toward financial independence in the music industry.

01:20:50

Episode guests

Breanna Price

Connor Price

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Highlights

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Owning the rights to your songs is crucial for maximizing streaming revenue on platforms like Spotify.

Using skits on TikTok can effectively engage and entertain viewers, helping to grow a fanbase.

YouTube can be a valuable revenue stream for artists through ad revenue, YouTube shorts, and increased visibility.

Choosing content creation over touring allows for building a proof of purchase and exploring alternative fan engagement opportunities.

Deep dives

The Potential of Streaming Revenue and Ownership

The podcast explores the potential earnings from streaming on platforms like Spotify, emphasizing the importance of owning the rights to your own songs to fully benefit from streaming revenue.

The Life of an Actor

02:55

The Importance of Family Loyalty

01:14

The Success and Loyalty of the Kardashian-Jenner Family

01:24

How to Make a Million Dollars a Month on Spotify

01:26

Intro

3min

Innovative Marketing in the Creative Landscape

13min

From Globe to Success: The Killa Story

14min

Navigating Music Promotion in the Digital Age

14min

Creative Skits and Music Innovation

11min

Achieving Independence in the Music Industry

2min

From Digital Fame to Real-Life Connections

2min

Exploring Adjacent Opportunities in Content Creation

2min

The Impact of Viral Sound on Music Recognition

2min

10.

Navigating Creative Struggles and Support

8min

11.

Reflections on Parenthood

4min

12.

Building Your Brand in Music

5min

Episode 486: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) interview Connor & Breanna Price (https://www.tiktok.com/@connorprice__) about how they went from packing boxes in a warehouse to making +$200k / mo on Spotify.

Want to see more MFM? Subscribe to the MFM YouTube channel here.

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Check Out Shaan's Stuff:

• Try Shepherd Out - https://www.supportshepherd.com/

• Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant

• Power Writing Course - https://maven.com/generalist/writing

• Small Boy Newsletter: https://smallboy.co/

• Daily Newsletter - https://www.shaanpuri.com/

Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/

• Ideation Bootcamp - https://www.ideationbootcamp.co/

• Copy That - https://copythat.com/

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Show Notes:

(0:00) Intro

(3:00) Connor & Breanna’s background

(15:00) Break out moment: Spinning The Globe series

(19:30) Breaking down their viral video w/ +140M views

(21:30) $0 to +$200k / mo from Spotify streams

(25:15) Maintaining relationships as a family business

(28:35) Revenue streams

(33:40) Is touring worth it?

(41:00) Selling their catalog for +$50M in 3-4 years

(43:00) Creative & marketing process

(51:00) Decoding virality and creating your own lane

(56:00) Getting recognition from celebs like T-Pain & Russ

(59:00) Underrated creator: IconBrick

(1:02:40) The struggle before the fame

(1:05:10) How homeschooling benefited Breanna

(1:10:00) Baby advice for Sam

(1:16:30) Socials + Connor’s Copyright Free Playlist

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Links:

• Connor's Spotify - https://tinyurl.com/3y9dp8na

• Connor's IG - https://www.instagram.com/connorprice/

• Connor’s TikTok - https://www.tiktok.com/@connorprice__?lang=en

• Breanna's IG - https://www.instagram.com/breannaprice/

• Connor's Copyright Free Playlist - https://tinyurl.com/mwjdyup3

• IconBrick - https://www.instagram.com/iconbrick/?hl=en

• Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel.

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Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.

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