My First Million

Connor & Breanna Price: The Viral Formula to Make Millions on Spotify

Aug 10, 2023

01:20:50

Snipd AI

Want to make millions on Spotify? Connor & Breanna Price share their viral formula. They talk about their breakout moment on TikTok, making $0 to +$200k / mo from Spotify streams, selling their catalog for +$50M, decoding virality, and getting recognition from celebs like T-Pain & Russ. They also discuss building a family business, balancing personal and professional life, revenue streams on YouTube and TikTok, and the power of independent artists in the industry.

AI Summary

Highlights

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Owning the rights to your songs is crucial for maximizing streaming revenue on platforms like Spotify.

Using skits on TikTok can effectively engage and entertain viewers, helping to grow a fanbase.

YouTube can be a valuable revenue stream for artists through ad revenue, YouTube shorts, and increased visibility.

Choosing content creation over touring allows for building a proof of purchase and exploring alternative fan engagement opportunities.

Deep dives

The Potential of Streaming Revenue and Ownership

The podcast explores the potential earnings from streaming on platforms like Spotify, emphasizing the importance of owning the rights to your own songs to fully benefit from streaming revenue.

How to Write a Song That's Good for You

00:57

Unexpected Perfect Partners: Working with Family

01:31

Connor Price's Music is DMCA Safe and Copyright Free

01:18

The Long-Term Goal of Attaching Connor to His Music

00:59

Introduction

3min

Creating Engaging Content on TikTok

19min

Starting the Music, Revenue Goals, and a Pop Moment

3min

Building a Family Business and Balancing Personal and Professional Life

5min

Revenue Streams and Monetization on YouTube and TikTok

27min

The Power of Independent Artists

20min

Discussing Loyalty, Success, and Future Plans

3min

Episode 486: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) interview Connor & Breanna Price (https://www.tiktok.com/@connorprice__) about how they went from packing boxes in a warehouse to making +$200k / mo on Spotify.

Want to see more MFM? Subscribe to the MFM YouTube channel here.

—

Check Out Shaan's Stuff:

• Try Shepherd Out - https://www.supportshepherd.com/

• Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant

• Power Writing Course - https://maven.com/generalist/writing

• Small Boy Newsletter: https://smallboy.co/

• Daily Newsletter - https://www.shaanpuri.com/

Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/

• Ideation Bootcamp - https://www.ideationbootcamp.co/

• Copy That - https://copythat.com/

—

Show Notes:

(0:00) Intro

(3:00) Connor & Breanna’s background

(15:00) Break out moment: Spinning The Globe series

(19:30) Breaking down their viral video w/ +140M views

(21:30) $0 to +$200k / mo from Spotify streams

(25:15) Maintaining relationships as a family business

(28:35) Revenue streams

(33:40) Is touring worth it?

(41:00) Selling their catalog for +$50M in 3-4 years

(43:00) Creative & marketing process

(51:00) Decoding virality and creating your own lane

(56:00) Getting recognition from celebs like T-Pain & Russ

(59:00) Underrated creator: IconBrick

(1:02:40) The struggle before the fame

(1:05:10) How homeschooling benefited Breanna

(1:10:00) Baby advice for Sam

(1:16:30) Socials + Connor’s Copyright Free Playlist

—

Links:

• Connor's Spotify - https://tinyurl.com/3y9dp8na

• Connor's IG - https://www.instagram.com/connorprice/

• Connor’s TikTok - https://www.tiktok.com/@connorprice__?lang=en

• Breanna's IG - https://www.instagram.com/breannaprice/

• Connor's Copyright Free Playlist - https://tinyurl.com/mwjdyup3

• IconBrick - https://www.instagram.com/iconbrick/?hl=en

• Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel.

—

Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.

—

Other episodes you might enjoy:

• #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits

• #209 Gary Vaynerchuk - Why NFTS Are the Future

• #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto

• #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett

• #218 - Why You Should Take a Think Week Like Bill Gates

• Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More

• How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More